FREEWAVES BARGAINS BETWEEN ARTISTS AND AUDIENCES

by Anne Bray    A carefully constructed placement of a screen can bring a difficult piece of video art into a framework that becomes comprehensible to the uninitiated.Place itself can serve as a segue between the known location and the unknown art.  The tattoo parlour can reframe a graffiti video; the burrito restaurant offers a homespun context to watch a Katrina documentary; a gem of animation makes sense in a jewellery store window; a morose story about a father becomes more poignant playing inside a men’s suit store; a gender program looping all day in an erotic supply store window adds irony; a suburban deconstruction piece inside a rough urban pizza parlour increases its power. Screen placement transfers meaning. More